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Why Choose Power BI

Updated: Jan 5, 2023

Microsoft is the leader in data and analytics, and this is reflected in Gartner's in this Magic Quadrant shown below. Microsoft has momentum in the data analytics space because of its offering in Office 365. Many of my clients ask me to create a cost comparison between Tableau and Power BI only to find out they have already purchased Power BI in their Office 365 E5 subscription; this means setup is only a few clicks away. Power BI offers data preparation, visual-based data discovery, interactive dashboards, and augmented analytics.


Power BI Strengths From Gartners

  • Alignment with Office 365, Teams and Azure Synapse: Power BI in Office 365 E5 SKU has given employers a huge reach for their technological models. The ability to merge Power BI and now "goals" within the same Teams interface is a key player in attracting business users. Power BI and Azure Synapse alignment boast the things employers have been seeking.

  • Price/value combination: Power BI does not sacrifice quality for cost.. Power BI cloud service has a myriad of facets that may be just right for your business!

  • Power portfolio and product ambition: Microsoft knew what it was doing with Power BI, Power Apps, and Power Automate. Power Apps can be embedded in Power BI dashboards or access Power BI datasets, and Power Automate flows can be constructed to take different actions based on data. AI-powered services, for example text, sentiment and images, are available within Power BI Premium.

Get the full report from Microsoft


Power BI vs Tableau

Power BI and Tableau are both popular business analytics tools that can be used to create and share data visualizations, dashboards, and reports. Both tools have their own strengths and weaknesses, and which one is "better" will depend on the specific needs and preferences of the user. That being said, here are a few reasons why some users might prefer Power BI over Tableau:

  • Ease of use: Power BI is generally considered to be easier to use than Tableau, especially for users who are new to data visualization and business analytics. Power BI has a more intuitive interface and a lower learning curve, making it easier for users to get started and create their first visualizations and reports.

  • Integration with Microsoft products: Power BI is a Microsoft product, and it integrates seamlessly with other Microsoft products, such as Excel and SharePoint. This can be a major advantage for organizations that use a lot of Microsoft products and want to use a business analytics tool that is well-integrated with their existing infrastructure.

  • Cost: Power BI is generally less expensive than Tableau, especially for smaller organizations or individuals who only need a basic set of features. Power BI offers a free version with limited capabilities, as well as paid versions with more advanced features.

Again, it's worth noting that both Power BI and Tableau have their own strengths and weaknesses, and which one is "better" will depend on the specific needs and preferences of the user. It's a good idea to try out both tools and see which one works best for you.


Power BI vs Looker

Power BI and Looker are both business analytics tools that can be used to create and share data visualizations, dashboards, and reports. Both tools have their own strengths and weaknesses, and which one is more suitable will depend on the specific needs and preferences of the user.

Here are a few advantages of using Power BI compared to Looker:

  • Ease of use: Power BI is generally considered to be easier to use than Looker, especially for users who are new to data visualization and business analytics. Power BI has a more intuitive interface and a lower learning curve, making it easier for users to get started and create their first visualizations and reports.

  • Integration with Microsoft products: Power BI is a Microsoft product, and it integrates seamlessly with other Microsoft products, such as Excel and SharePoint. This can be a major advantage for organizations that use a lot of Microsoft products and want to use a business analytics tool that is well-integrated with their existing infrastructure.

  • Cost: Power BI is generally less expensive than Looker, especially for smaller organizations or individuals who only need a basic set of features. Power BI offers a free version with limited capabilities, as well as paid versions with more advanced features.

Here are a few advantages of using Looker compared to Power BI:

  • Data modeling: Looker is known for its powerful data modeling capabilities, which allow users to create complex data models and perform advanced analysis.

  • SQL support: Looker is built on top of a SQL database, and it provides a wide range of tools and features for working with SQL data. This can be a major advantage for users who are comfortable with SQL and want a tool that is optimized for working with SQL data.

  • Customizability: Looker allows users to customize their dashboards and reports using LookML, a proprietary language that is specifically designed for data modeling and visualization.

Power BI Vs Qlik Sense

Power BI and Qlik Sense are both business analytics tools that can be used to create and share data visualizations, dashboards, and reports. Both tools have their own strengths and weaknesses, and which one is more suitable will depend on the specific needs and preferences of the user.

Here are a few advantages of using Power BI compared to Qlik Sense:

  • Ease of use: Power BI is generally considered to be easier to use than Qlik Sense, especially for users who are new to data visualization and business analytics. Power BI has a more intuitive interface and a lower learning curve, making it easier for users to get started and create their first visualizations and reports.

  • Integration with Microsoft products: Power BI is a Microsoft product, and it integrates seamlessly with other Microsoft products, such as Excel and SharePoint. This can be a major advantage for organizations that use a lot of Microsoft products and want to use a business analytics tool that is well-integrated with their existing infrastructure.

  • Cost: Power BI is generally less expensive than Qlik Sense, especially for smaller organizations or individuals who only need a basic set of features. Power BI offers a free version with limited capabilities, as well as paid versions with more advanced features.

Here are a few advantages of using Qlik Sense compared to Power BI:

  • Data discovery: Qlik Sense is known for its powerful data discovery features, which allow users to quickly and easily explore and analyze data from multiple sources. Qlik Sense provides a range of visualization options, as well as advanced filtering and drill-down capabilities, to help users uncover insights and trends in their data.

  • Data integration: Qlik Sense provides a range of tools and features for integrating data from multiple sources, including databases, flat files, and cloud-based data sources. Qlik Sense allows users to easily combine data from different sources, clean and transform the data, and create a unified data model for analysis.

  • Collaboration and sharing: Qlik Sense provides a range of tools and features for collaboration and sharing, including the ability to publish dashboards and reports to the cloud, share them with other users, and collaborate on them in real-time. Qlik Sense also provides a range of options for scheduling and automating the distribution of dashboards and reports.

  • Customization: Qlik Sense allows users to customize their dashboards and reports using Qlik Sense Extensions, a JavaScript-based framework for building custom visualizations and functionality. This allows users to extend


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